Summary
Technology product and service providers now have to engage a wider mix of customer stakeholders during the sales and relationship building process than they have had to in the past. For a provider to make the most out of any given interaction, it needs to make sure that the various customer stakeholders involved in these interactions get messages that are meaningful and that relate to their professional objectives. All too often, providers miss out on or delay significant business opportunities because their messaging does not directly address as many stakeholder objectives as they could.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).