Trends Report

Stop Bad Bots From Killing Customer Experience

Strengthen Engagement And Budget By Securing Web Traffic

March 16th, 2023
Sandy Carielli, Principal Analyst
Sandy Carielli Principal Analyst
With contributors:
Amy DeMartine , Danielle Chittem , Marissa Fritz

Summary

Software programs known as bots account for a significant portion of internet traffic. Although some bots facilitate data sharing and customer engagement, many are tools that malicious attackers use to compromise customer accounts, restrict your customers’ ability to do business, and commit fraud. If that wasn’t enough, bad bot traffic degrades app performance and corrupts data used to make critical customer engagement decisions. Read this report to understand common attack patterns and the best methods to make sure bad bots don’t ruin your business.

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