Summary
Most CX teams are small, and their resources are stretched as they juggle multiple mandates and requests. This erodes their productivity, morale, and success rate.
Proposed CX initiatives should be assessed based on their feasibility and their expected impact to the customer and the business.
Prioritization as a CX management competency is still in its infancy; firms employ diverse approaches to the practice. Although these methodologies vary, the objectives are the same: to empower CX decision makers to deliver maximum impact.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).