Best Practice Report

Strategic Campaign Goals: Inputs And Types

January 1st, 2018


When it comes to setting campaign goals, many B2B organizations focus purely on those related to programs or individual activities. This practice focuses campaigns at a tactical rather than strategic level, and it wastes marketing’s opportunity to positively impact corporate objectives. In this report, we examine the inputs, considerations, and best practices for the creation of the most common types of campaign goals.

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