Best Practice Report

Structuring and Conducting a Learning Assets Audit

January 1st, 2018

Summary

It’s difficult to decide which new learning offerings to invest in when there’s limited insight into the current inventory of marketing training assets. A competency-based audit identifies learning objectives, sample assets and common asset sources for all marketing competency types. Create a learning assets checklist to guide the discovery, analysis, classification and delivery stages of the audit.

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