Succeeding With Integrated Solutions

Many companies are shifting their go-to-market approach from product to solution, hoping to capitalize on growth opportunities, particularly in the areas of new markets, innovation (new offerings), and new buyers. However, companies often struggle to create solutions that will succeed in the market. They fail to realize the range of solution types that are possible, attempt to take shortcuts, or underestimate the complexities involved in bringing to market an integrated solution. The costs of failure go beyond unsuccessful solutions: By bringing the wrong types of solutions to market, an organization negatively impacts its reputation and primes the market for competitors. In this report, we outline the keys to succeeding with integrated solutions, with a focus on the elements that are required within the solution.