Best Practice Report

Succeeding With Integrated Solutions

January 1st, 2018


Many companies are shifting their go-to-market approach from product to solution, hoping to capitalize on growth opportunities, particularly in the areas of new markets, innovation (new offerings), and new buyers. However, companies often struggle to create solutions that will succeed in the market. They fail to realize the range of solution types that are possible, attempt to take shortcuts, or underestimate the complexities involved in bringing to market an integrated solution. The costs of failure go beyond unsuccessful solutions: By bringing the wrong types of solutions to market, an organization negatively impacts its reputation and primes the market for competitors. In this report, we outline the keys to succeeding with integrated solutions, with a focus on the elements that are required within the solution.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.