Summary
Customer success and customer marketing often suffer from role ambiguity that makes it difficult to provide a seamless postsale experience and demonstrate business value. As firms concentrate more on retaining and growing current customers, Forrester sees these teams aligning to unlock customer-obsessed growth. Survey data gathered from postsale professionals reveals how both contribute unique strengths that, through collaboration, multiply their impact and enhance customers’ postsale experiences. This report explains four ways to align these teams to ensure customers get the value they expect while improving customer retention and postsale revenue growth.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).