Supply Chain Leaders: Your CEO Wants To Know Your "Green" Strategy — Do You Have One?

Tightening regulatory pressure and pervasive media attention are moving supply chain sustainability issues up the corporate agenda. As a result, CEOs are increasingly demanding a strategy from their top supply chain executives. Surprisingly, very few companies are measuring the environmental impact of their supply chains today, but there are leading companies like Dell, HP, Wal-Mart, and others that are ahead of the pack. Early efforts have been focused on obvious areas like packaging and transportation, but future programs must take on a more holistic approach across the product life cycle. To get started, supply chain leaders must thoroughly assess their current state with an end goal of prioritizing and defining new systems that track their companies' carbon footprints, as well as their trading partners' compliance with environmental standards.