Summary
Tablet applications offer a new way for customers to interact with brands, providing sustained engagement and bridging the capability-mobility gap between websites and smartphone applications. In the future, tablet apps will be a key part of the interaction mix because they enable users to customize how they interact with content, enable easy aggregation of content, and supplement existing interaction points. Customer experience professionals considering adding tablet apps to the mix of interaction points need to focus on building tablet-specific experiences and making sure that users can tap into the full range of interactivity they provide.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).