Scenario Quick Start Report

Tackle Your CRM Modernization Challenges With Forrester’s Scenario Quick Start Cards

April 23rd, 2024
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Frank Harris

Summary

Strategic CRM initiatives fuel top-line revenue. Technology leaders seeking to modernize their CRM must tackle common challenges to realize the full potential of this technology. To help you craft the best plan to address the most common scenarios — whether they involve unifying a fragmented CRM ecosystem or ensuring proper governance and change management — we have created quick start cards, based on our CRM modernization experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.