Summary
While all companies claim to recognize the value of customer advocacy, advocacy teams don’t always receive sufficient internal support. B2B organizations should regard customer advocacy program as essential; as such, they must operate flawlessly. Best-in-class customer advocacy programs align marketing and the broader organization to improve the quantity and quality of reference assets. In this report, we provide a checklist for evaluating four essential pillars of a B2B customer advocacy program.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).