Taking Stock Of A Customer Advocacy Program

January 1st, 2018

Lisa Nakano

Summary

While all companies claim to recognize the value of customer advocacy, advocacy teams don’t always receive sufficient internal support. B2B organizations should regard customer advocacy program as essential; as such, they must operate flawlessly. Best-in-class customer advocacy programs align marketing and the broader organization to improve the quantity and quality of reference assets. In this report, we provide a checklist for evaluating four essential pillars of a B2B customer advocacy program.

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