Best Practice Report

Taking Stock Of A Customer Advocacy Program

January 1st, 2018
Lisa Nakano, null
Lisa Nakano


While all companies claim to recognize the value of customer advocacy, advocacy teams don’t always receive sufficient internal support. B2B organizations should regard customer advocacy program as essential; as such, they must operate flawlessly. Best-in-class customer advocacy programs align marketing and the broader organization to improve the quantity and quality of reference assets. In this report, we provide a checklist for evaluating four essential pillars of a B2B customer advocacy program.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.