Tapping The Power Of Search-Based Applications

To give your search program momentum, you must show how an investment in search technology helps the organization's bottom line. One-size-fits-all enterprise search deployments are often too diffuse to quantify hard ROI. In contrast, a search-based application (SBA) is built for specific people and processes with clear requirements such as customer support reps who need quick answers to technical questions. Content pros can more easily measure the business impact of an SBA because they are fit to purpose. Unlike a general search initiative, content and collaboration pros who want to build SBAs will need a wide-ranging team including application development professionals, information architects, designers, and search experts. Follow Forrester's POST methodology to focus your plan on people, objectives, strategy, and technology.