Tech Tide Report

TechRadar™: Customer-Centric HRM Technology, Q2 2014

Innovation Boosts Employee Engagement And Customer Value

Paul D. Hamerman
Claire Schooley
 and  two contributors
Apr 15, 2014

Summary

The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast changing market, with increasing competition around customer loyalty, organizations need to seek out the best candidates that can be trained to become engaged employees, razor-focused on meeting customer needs. Some technology has been developed or acquired by established HRM vendors; other technology comes from startups that focus on one aspect of the HRM process like recruitment marketing, rewards, or workforce management. As organizations look for a streamlined technology suite that provides seamless HRM processes, we expect to see continued acquisitions as vendors try to provide the richest offering that is comprehensive, easy to use, and valuable in meeting employees' core needs, and boosting their customer IQ. Forrester has identified 18 HRM technologies that reflect the breadth and diversity of this ecosystem of applications and related services.

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