Tech Tide Report

TechRadar™: The Extended CRM Technology Ecosystem, Q4 2015

Applications Stimulate Innovation, But Sales, Order Management, And Service Hold The Keys To Your Revenue Engine

December 21st, 2015
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Stephen Powers , Emily Collins , Boris Evelson , Michele Goetz , Srividya Sridharan , Maxie Schmidt-Subramanian , Andrew Bartels , Peter Sheldon , Arelai Ephraim , Diane Lynch

Summary

Customer loyalty through deeper engagement and differentiated experiences continues to be a critical priority. Customer relationship management (CRM) technology has evolved, particularly in light of the growing importance of vendor consolidation, new solutions, social computing, increased use of software-as-a-service (SaaS) solutions, and the ongoing consumer mobile mind shift. This report helps application development and delivery (AD&D) professionals understand the use cases, business value, and outlook for the extended CRM technology ecosystem.

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