Summary
Customer loyalty through deeper engagement and differentiated experiences continues to be a critical priority. Customer relationship management (CRM) technology has evolved, particularly in light of the growing importance of vendor consolidation, new solutions, social computing, increased use of software-as-a-service (SaaS) solutions, and the ongoing consumer mobile mind shift. This report helps application development and delivery (AD&D) professionals understand the use cases, business value, and outlook for the extended CRM technology ecosystem.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($2995).