Tech Tide Report

TechRadar™: The Extended CRM Technology Ecosystem, Q4 2015

Applications Stimulate Innovation, But Sales, Order Management, And Service Hold The Keys To Your Revenue Engine

December 21st, 2015
With contributors:
Stephen Powers , Emily Collins , Boris Evelson , Michele Goetz , Srividya Sridharan , Maxie Schmidt , Andrew Bartels , Peter Sheldon , Arelai Ephraim , Diane Lynch


Customer loyalty through deeper engagement and differentiated experiences continues to be a critical priority. Customer relationship management (CRM) technology has evolved, particularly in light of the growing importance of vendor consolidation, new solutions, social computing, increased use of software-as-a-service (SaaS) solutions, and the ongoing consumer mobile mind shift. This report helps application development and delivery (AD&D) professionals understand the use cases, business value, and outlook for the extended CRM technology ecosystem.

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