Tech Tide Report

TechRadar™: The Extended Sales Force Automation Ecosystem, Q2 2016

May 31st, 2016
John Bruno
With contributors:
Stephen Powers , Kate Leggett , Meredith Cain , Peter Harrison


Buyers are attracted to sales force automation (SFA) software for its merits around providing consistent processes and transparency into activities, but these tools have done little to enhance the selling process. As a result, a broad ecosystem of 14 technologies has emerged to address this need. What's left is a disconnected sales software ecosystem that is slowly coming back together. This report helps application development and delivery (AD&D) professionals understand this ecosystem and design the best technology strategies for their sales organizations.

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