Summary
Buyers are attracted to sales force automation (SFA) software for its merits around providing consistent processes and transparency into activities, but these tools have done little to enhance the selling process. As a result, a broad ecosystem of 14 technologies has emerged to address this need. What's left is a disconnected sales software ecosystem that is slowly coming back together. This report helps application development and delivery (AD&D) professionals understand this ecosystem and design the best technology strategies for their sales organizations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($2995).