Summary
The time is now for CX and customer insights (CI) leaders to increase decision-making that drives both benefit for customers and success for business and operations teams. CX leaders can use the time-tested objectives and key results (OKRs) framework to align on decisions that matter with business areas they work with, such as marketing, sales, digital, product management, technology, and customer support. Download the OKRs Excel template and use it to collaborate on opportunities that will improve CX and drive business benefits.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.