Trends Report

Ten Best Practices For Aligning Your Technology Offering With Business Needs

Meeting Business Needs Requires More Than Just Good Marketing

January 12th, 2009
With contributors:
Thomas Mendel, Ph.D. , Edward Radcliffe


A recent Forrester survey showed that 86% of technology strategists consider aligning their products and services with the needs of business customers to be important or very important to their company's organizational objectives. This finding highlights an important fact: The target audience that many technology vendors are trying to reach is shifting away from a singular focus on IT professionals toward a focus on business stakeholders. While this shift will not happen overnight, it will require technology vendors to plan now for changes to their capabilities, product offerings, and go-to-market strategies. To help vendors with their 2009 strategic planning, we have compiled a list of 10 best practices for aligning their products and services with the needs of business customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.