Trends Report

The 3D Connected Consumer In 2022: US

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

October 28th, 2022
Julie Ask, null
Julie Ask
Cortney Eldridge
With contributors:
Fiona Swerdlow , Brian Mukasa , Taylor Hansen , Rachel Birrell


Historically, internet speed and device type defined how connected consumers were, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, so brands must serve their customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report updates our 2020 framework to help you understand where your US customers access internet services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.