Summary
Historically, internet speed and device type defined how connected consumers were, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, so brands must serve their customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report updates our 2020 framework to help you understand where your US customers access internet services.
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