Decision Tool

The Account-Based Marketing Measurement Evaluation Tool

January 1st, 2018


The Account-Based Marketing Measurement Evaluation Tool can be used by account-based marketing (ABM) marketers to evaluate reporting and planning capabilities. The tool provides a structured approach to identifying the relevance, availability, credibility, current measurement and source of key ABM measurement data. The tool’s results are displayed in four charts that show the data gaps the organization should address.

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