Landscape Report

The Account-Based Selling Technologies Landscape, Q2 2023

Forrester’s Overview Of 17 Vendors

May 15th, 2023
With contributors:
Steve Silver , Mike Pregler , Christian Jibilian , Dan Beaton

Summary

You can use account-based selling technologies to improve visibility into the potential of each account; increase sales rep efficiency; and increase pipeline value (deal size), win rates, and forecast accuracy. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Sales and sales operations leaders should use this report to understand the value they can expect from account-based selling technology vendors, learn how providers differ, and investigate options based on size and market focus.

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