Best Practice Report

The Aligned Measurement Process: Conducting Metrics Selection

January 1st, 2018


The ever-expanding B2B marketing technology landscape has created an explosion of metrics available for use in performance reporting, leading to a paradox of choice for B2B marketers. The result has been greater dissatisfaction with marketing reporting despite heightened expectations. In this report, we take a deep dive into the metrics selection activity within the Aligned Measurement Process, presenting a best-in-class, three-part approach for selecting well-aligned metrics to populate reporting deliverables.

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