Best Practice Report

The Aligned Measurement Process: Conducting Metrics Selection

January 1st, 2018
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst

Summary

The ever-expanding B2B marketing technology landscape has created an explosion of metrics available for use in performance reporting, leading to a paradox of choice for B2B marketers. The result has been greater dissatisfaction with marketing reporting despite heightened expectations. In this report, we take a deep dive into the metrics selection activity within the Aligned Measurement Process, presenting a best-in-class, three-part approach for selecting well-aligned metrics to populate reporting deliverables.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.