Summary
Effective digital metrics clearly illustrate how digital initiatives affect four types of organizational metrics: revenue (how a firm makes money from digital), cost (how a firm incurs cost from digital), operations (how a firm operates its digital business), and customer experience (how customers perceive digital interactions with a firm). This report describes Forrester’s digital measurement framework and helps digital leaders understand the anatomy of each type of organizational metric so their teams can better quantify the success of their digital initiatives.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).