Effective digital metrics clearly illustrate how digital initiatives affect four types of organizational metrics: revenue (how a firm makes money from digital), cost (how a firm incurs cost from digital), operations (how a firm operates its digital business), and customer experience (how customers perceive digital interactions with a firm). This report describes Forrester’s digital measurement framework and helps digital leaders understand the anatomy of each type of organizational metric so their teams can better quantify the success of their digital initiatives.