Trends Report

The Art Of Notifications

Design Experiences To Engage Your Customers In Key Moments

October 22nd, 2018
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Ellen Carney , Peter Wannemacher , Erin Sellers , Kara Hartig

Summary

Today's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers will turn off poor experiences very quickly. Future experiences will be right-sized, highly contextual, and dynamically assembled. Today's mobile messages or notifications are the precursor to these experiences. Mobile messaging product managers must master the art of notifications.

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