Summary
Major disruptions are an increasingly frequent reality in B2B, but often go unrecognized and unaddressed until it is too late. Anticipating disruptions is critical, as they impact strategy, competitive landscapes and the fundamental processes of sales, marketing and product. In this report, we explain the factors and processes involved in major B2B disruptions and introduce the B2B Disruption Radar, a scoring tool that helps B2B organizations assess when action should be taken in response to a disruption.
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