Best Practice Report

The B2B Disruption Radar

A Tool For Assessing How To Respond To Disruptive Trends

January 1st, 2018
Monica Behncke, null
Monica Behncke


Major disruptions are an increasingly frequent reality in B2B, but often go unrecognized and unaddressed until it is too late. Anticipating disruptions is critical, as they impact strategy, competitive landscapes and the fundamental processes of sales, marketing and product. In this report, we explain the factors and processes involved in major B2B disruptions and introduce the B2B Disruption Radar, a scoring tool that helps B2B organizations assess when action should be taken in response to a disruption.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.