The B2B High-Performance Toolkit

September 1st, 2019


A high-performing discipline or team performs better and more efficiently within the B2B revenue engine. Marketing, sales and product organizations must be highly functional on their own — while aligning to make the engine run faster and outperform the competition. Our series of high-performance e-books and Summit presentations show what high-performing companies and functional disciplines do differently.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.