Summary
Becoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same place. This report includes a self-evaluation tool that helps B2B marketers identify operational strengths that will help, and weaknesses that might hinder, their progress toward becoming a customer-obsessed firm. It also allows marketers to benchmark their progress against peers' and outlines the next steps to take on their journey regardless of their starting point.
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