Maturity Assessment

The B2B Marketing Executive Needs Assessment

March 25th, 2022
Meta Karagianni, null
Meta Karagianni
With contributors:
Ian Bruce , Rani Salehi , Barbie Mattie , Lori Wizdo , Mavis Liew , Sheryl Pattek , David Parry , Christina Schmitt , Nick Buck , Craig Moore , Jennifer Ross , Matt Papertsian , Robert McKinnon , Susan Macke , Helen Gilroy-Powell , Kate Pierpont


Forrester’s B2B Marketing Executive Needs Assessment helps marketing executives gauge the performance of their marketing function against the seven core priorities for the B2B Marketing Executives service. The assessment comprises 20 questions and takes approximately 15 minutes to complete. The assessment provides a baseline for marketing leaders as they elevate essential capabilities, forge tighter bonds with the business, and strengthen cross-functional alignment to drive customer-obsessed growth and instill a new mindset inside and outside of marketing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.