Summary
Forrester’s B2B Marketing Executive Needs Assessment helps marketing executives gauge the performance of their marketing function against the six core priorities for the B2B marketing executives service. The assessment comprises 20 questions and takes approximately 15 minutes to complete. It provides a baseline for marketing leaders as they elevate essential capabilities, forge tighter bonds with the business, and strengthen cross-functional alignment to drive customer-obsessed growth and instill a new mindset inside and outside of marketing.
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