Maturity Assessment

The B2B Marketing Executive Needs Assessment

November 20th, 2023
Lori Wizdo, null
Lori Wizdo
With contributors:
Matthew Selheimer , Shannon Colford


Forrester’s B2B Marketing Executive Needs Assessment helps marketing executives gauge the performance of their marketing function against the six core priorities for the B2B marketing executives service. The assessment comprises 20 questions and takes approximately 15 minutes to complete. It provides a baseline for marketing leaders as they elevate essential capabilities, forge tighter bonds with the business, and strengthen cross-functional alignment to drive customer-obsessed growth and instill a new mindset inside and outside of marketing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.