The B2B Mobile Mind Shift Changes The Way Businesses Collaborate

Embracing mobility offers the opportunity for business innovation beyond the business-to-consumer (B2C) relationship. Increasingly, mobile engagement frames business-to-business (B2B) relationships as well. Developing and supporting business customers and partners with great mobile moments becomes a top priority for every CIO. But managing the mobile mind shift in a B2B context is about more than shifting the current business interaction from a web interface to a mobile device. Rather, it represents a business re-engineering effort that, despite its underlying challenges, will drive rewards of deeper and more sustainable relationships with business partners. The B2B mobile mind shift is about changing the nature of engagement with your business customers and partners. This report aims to help CIOs set the strategy for developing mobile moments for business customers.