Landscape Report

The B2B Response Management Technologies Landscape, Q3 2023

Forrester’s Overview Of Nine Vendors

July 6th, 2023
With contributors:
Mike Pregler , Anne Slough , Christian Jibilian , Ellen Lind

Summary

You can use B2B response management technologies to increase the efficiency and effectiveness of response (e.g., RFP, RFI) processes and activities, improve internal collaboration, and develop insights into buyer preferences and requirements. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Sales operations and revenue operations leaders should use this report to understand the value they can expect from a response management vendor, learn how vendors differ, and investigate options based on size and market focus.

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