Summary
Businesses must invest in technology that underpins customer experience (CX) improvement processes. These tools can be costly, so CX leaders must be prepared to explain why these expenditures are worth it. Simply put, CX-supporting technologies improve the efficiency of CX closed-loop processes, ensuring the business can retain and upsell customers, as well as drive down support costs. In this report, we take a closer look at the benefits of CX-supporting technologies and how they can align with C-suite imperatives to improve top- and bottom-line growth.
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