Trends Report

The Benefits Of Agile Marketing

February 4th, 2021

Summary

Agile methodology provides many significant benefits for B2B marketing functions, making the time, resources, and practice to become agile well worth the investment. Improved marketing efficiency (reduced costs and increased speed) and effectiveness (quality improvements) are the primary benefits of agile. Key marketing stakeholders, including internal and external customers, marketing leadership, and agile teams, all receive unique value from agile adoption. Agile is quickly becoming a must-have capability that represents new opportunities for modern B2B marketers. In this report, we categorize and describe the primary benefits agile adoption brings to B2B marketing functions.

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