The Benefits Of Automation May Not Lie In Workforce Reductions

Learn Why The B2B Salesman Is Thriving Instead Of Dying
November 2nd, 2021
With Contributors:
Audrey Hecht
Kara Wilson
and Ian McPherson


Gain insight into how you can best take advantage of automation to create real value for your company instead of (hypothetical) job reductions.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.