Report

The Business Case For Customer Success Management

How To Develop An ROI Model For Customer Success Programs
August 25th, 2020
With Contributors:
Ben Salamin
and Shayna Neuburg

Summary

This report helps business leaders use Forrester’s Total Economic Impact™ (TEI) framework to help justify the expense and build a business case for CSM.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.