The Business Case For Privacy And Data Protection

August 2nd, 2021

With contributors:

Amy DeMartine , Isabelle Raposo , Peggy Dostie

Summary

Businesses recognize that the consequences of breach, data misuse, or privacy mishaps can be costly. However, building a business case based on the importance of compliance and cost avoidance continues to position privacy and data protection as a cost center. It’s time to focus on value and how robust privacy and data protection practices help to grow the business. This enables you to make your case for the investment required to support your efforts to: 1) win and maintain customer trust; 2) make privacy a strategic business enabler; and 3) shift from privacy readiness to sustained compliance. Use this report to build a business case that highlights the value of accelerating future opportunities.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.