Model Overview Report

The Buyer Data Articulation Model

November 24th, 2020
Kerry Cunningham, null
Kerry Cunningham
Julian Archer, null
Julian Archer

Summary

The Forrester Buyer Data Articulation Model allows organizations to classify the data required to support marketing decisions. Data can be characterized by the entity it applies to, the type of information provided, and how it is acquired. This model can help B2B revenue engine professionals identify the types and sources of data needed to understand and effectively enable their buying audiences. In this report, we introduce The Forrester Buyer Data Articulation Model and describe how it can help organizations describe buyer audiences, classify captured data, and categorize its sources.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.