Trends Report

The Case For Customer Experience Is Stronger Than Ever

October 10th, 2019
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director

Summary

Customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Improving brokerages’ CX quality can yield billions more in assets under management. The benefits of CX improvement for brokerages are staggering.

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