Summary
Customer engagement bolsters corporate brands and boosts growth and profitability. CMOs are assuming greater responsibility for post-sale customer engagement. Investment in customer engagement helps the CMO reposition the marketing function as a strategic growth engine. This report defines customer engagement and identifies the functions that play key roles in its implementation, the reasons why organizations are emphasizing customer engagement, and the areas driving the CMO’s role as customer engagement leader.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).