You can use a content management system (CMS) to acquire and grow customers/accounts; decrease time to market with new products, experiences, and information dissemination; and reduce the technology and operational costs of your organization’s content management function. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Technology leaders should use this report to understand the value they can expect from CMS vendors, learn how vendors differ, and select one based on size and market focus.