Toolkit

The Content Marketing Technology Toolkit

December 5th, 2018

Summary

B2B organizations are using content marketing technology to improve interlock, operations, workflow, findability, measurement and reach. The Content Marketing Technology Toolkit assembles research and tools to guide organizations in their selection of a content marketing technology. Toolkit components help organizations ask the right questions of vendors to ensure selection of the vendor that’s the best fit.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.