The Content Model: Customer Marketing’s Role

July 6th, 2018

Summary

The Content Model is a best-in-class process framework for optimizing the enterprise-wide content ecosystem. Customer marketing should ensure that the unique content needs of install-base communications are considered through all stages of the content model. Customer marketing can contribute to content creation and activation by providing firsthand customer insights as well as access to customer advocates.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.