SharePoint buyers expect intuitive navigation, contextual search, and easy administration out of the box. But such benefits depend on how content is structured, labeled, and categorized, and they require a nuanced understanding of how different audiences will navigate and search for information. The information architecture (IA) behind a SharePoint deployment has lasting consequences for the end user experience and for Web site management. Information and knowledge management (I&KM) professionals should use their SharePoint implementations as an opportunity to set solid information architecture in place that turns today's information overload into tomorrow's valuable information assets. The upshot? Information workers will finally be able to find the critical information they need to do their jobs.