Vision Report

The Current And Future State Of Marketing At Moderate-Growth Emerging Companies

January 5th, 2018
Barbie Mattie, null
Barbie Mattie


Nothing moves slowly at emerging B2B organizations, but the key to winning is being focused and consistent. Insights from emerging companies that are experiencing moderate growth (one percent to 20 percent annual revenue growth) can reveal the optimal mix of people, processes, and technology necessary to achieve focus and consistency. In this report, we present findings and recommendations that identify the people, process, and technology characteristics of moderate-growth emerging companies and indicate how these companies achieve and sustain steady growth.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.