Journey mapping is one of the most popular and powerful tools for improving customers’ experiences. Yet many firms still struggle to achieve success as they grapple with hard questions like: What journeys matter most? And what’s the right altitude for each map? Creating and maintaining a customer journey atlas helps customer experience (CX) pros answer these questions by providing a systematic way to uncover, organize, and prioritize journeys. And it helps companies establish and sustain a shared customer-centric language across silos. This report explains how to do this in six steps.