Decision Tool

The Data-Driven Proficiency Assessment

March 25th, 2019
Julian Archer, null
Julian Archer

Summary

A data-driven approach to marketing has become critical for B2B organizations seeking to better their performance. The Data-Driven Proficiency Assessment helps marketing operations gauge its data-driven capabilities and develop a path for improvement. The model examines proficiencies for gathering insight requirements, executing data management and enabling the team to use the data.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.