Decision Tool

The Data-Driven Proficiency Assessment

March 25th, 2019
Julian Archer, null
Julian Archer


A data-driven approach to marketing has become critical for B2B organizations seeking to better their performance. The Data-Driven Proficiency Assessment helps marketing operations gauge its data-driven capabilities and develop a path for improvement. The model examines proficiencies for gathering insight requirements, executing data management and enabling the team to use the data.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.