The Demand Balance Index: Modeling Output and Efficiency

January 1st, 2018

Summary

The Demand Balance Index (DBI) gauges the efficiency of a company's methods of sourcing demand. Compare DBI scenarios to reveal how adjustments in marketing, teleprospecting or direct sales can impact revenue, cost and the scalability of the demand engine. The findings that emerge from a DBI modeling exercise can facilitate marketing, sales and teleprospecting interlock.

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