The Demand Center Implementation Guide

January 1st, 2018

Carrie Rediker

With contributor:

Jennifer Ross

Summary

A demand center is a central or regional hub of shared marketing services, infrastructure, and processes, intended to drive consistent, repeatable, and scalable demand efforts across an organization in a more efficient manner. Before deciding to establish a demand center, B2B organizations must carefully consider the impact that this new function will have on other demand generation processes and functions. Implementation must be planned to maximize the benefits of the demand center while minimizing the risks of disruption and underperformance. In this report, we examine the steps involved in successfully implementing a demand center.

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