Best Practice Report

The Demand Center: Service-Level Agreements with Field Marketing

January 1st, 2018
Carrie Rediker, null
Carrie Rediker


Field marketing is one of the most important internal clients of a demand center. Demand centers and global or regional field marketing should establish service-level agreements (SLAs) to structure their collaboration. SLAs facilitate communication between functions and provide an objective basis for gauging service effectiveness.

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