Report

The Demand Contribution Framework: How To Ensure Opportunity Source Accountability

December 10th, 2018

Summary

In this report, we introduce the Forrester Demand Contribution Framework and describe three steps CSOs should take to establish cross-functional clarity, alignment, and accountability around demand generation to ensure that sales will meet its goals.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.