The Design Framework

Companies misunderstand and misapply design processes despite abundantly available research about how to do design well. Above all, they should conduct design efforts in three spaces: the problem space, the solution space, and the implementation space. And they need the expertise of design professionals to guide these efforts — selecting the right methods and modes of thinking, especially to encourage divergence or convergence and to ignite creativity. In this report, learn how to design based on four principles: 1) qualitative and quantitative evidence, 2) iteration, 3) relying on skilled experience design professionals, and 4) including people with varying traits and perspectives.