Model Overview Report

The Design Framework

How To Conceive And Implement Valuable Solutions To Real Customer Problems

July 16th, 2021
Andrew Hogan, null
Andrew Hogan
With contributors:
David Truog , Gina Bhawalkar , Karine Cardona-Smits , Kelly Price , Amelia Nickels , Shayna Neuburg


Companies misunderstand and misapply design processes despite abundantly available research about how to do design well. Above all, they should conduct design efforts in three spaces: the problem space, the solution space, and the implementation space. And they need the expertise of design professionals to guide these efforts — selecting the right methods and modes of thinking, especially to encourage divergence or convergence and to ignite creativity. In this report, learn how to design based on four principles: 1) qualitative and quantitative evidence, 2) iteration, 3) relying on skilled experience design professionals, and 4) including people with varying traits and perspectives.

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