The Forrester Design Framework

Companies designing strategies, experiences, and interactions commonly misunderstand and misapply design practices, so we’ve distilled them into the Forrester Design Framework. It describes how to: 1) address the problem space, solution space, and implementation space; 2) flex between divergent and convergent thinking; 3) work collaboratively across six phases; and 4) root your collaboration in four principles: evidence, iteration, expertise, and responsibility. This report explains the Design Framework and how to apply it.