Roadmap Report

The Digital Adoption Roadmap

How You Can Drive Adoption Of Your Digital Experiences

December 4th, 2023
William Dahlgren, Analyst
William Dahlgren Analyst
With contributors:
Oliwia Berdak , Jana Gül , Ashley Villarreal , Georgia Caplice , Sam Bartlett

Summary

The road to getting customers to adopt and love your digital experiences could be a bumpy one, challenging even the most mature and experienced organizations. This report provides a roadmap to help digital business leaders increase adoption of their digital products or services. Leaders should focus on activities in three areas: 1) forming a cohesive understanding of the customer — the types of services they want and barriers to adoption; 2) designing and developing great digital experiences; and 3) driving awareness of their offerings.

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